Apparel design for the new Robinhood office located in Denver, Colorado.
The Client
Robinhood Markets, Inc. is an American financial services company headquartered in Menlo Park, California, that facilitates commission-free trades of stocks, exchange-traded funds and cryptocurrencies as well as individual retirement accounts via a mobile app introduced in March 2015.
Robinhood was founded on a simple idea—that our financial markets should be accessible to all. They’re leveling the playing field by making trading more intuitive, more affordable, and more inclusive to ensure that everyone, regardless of wealth or industry knowledge, feels empowered to participate in the financial system.
Final Design
Notebook and pen concept
The Design
For this design I was given quite a bit of creative freedom to create a design for the Denver office as long as it included the Robinhood logo. When I think of Denver I think of the skyline, the mountains, and the "mile high city" nickname. I opted to use a tall, condensed typeface (Desire Pro Regular) for the city name with a hexagonal border that echoed the shape of the mountain range. Beneath the location sits the established year set in a bold typeface (Futura Bold) with an opposite color scheme to the location, which gives a solid foundation to the rest of the design.
Water bottle concept